ABOUT THE BOOK
Sharing the Gospel of Jesus Christ has never been easier. This book was written to help bishops, ward mission leaders, stake presidents, stake public affairs directors, mission presidents, and every day member missionaries of the Church of Jesus Christ of Latter-day Saints, learn to navigate and appreciate the potential of social media in their missionary efforts. Explanations, ideas, and strategies are provided on how to incorporate Facebook, Twitter, Instagram, YouTube, and other networks into Mormon missionary efforts. This ebook makes it easy for even social media beginners to effectively share the gospel online.
ABOUT THE AUTHOR
Erin Ann McBride is the author of Sharing the Gospel through Social Media, Increase E-Book Sales with Social Media Marketing, and the novels, You Heard It Here First, This Just In!, and Beyond Perfection. She is also a columnist for LDS-oriented Meridian Magazine. She is a full-time social media marketing consultant and writer. She graduated from George Mason University in Communications. She lives in the suburbs of Washington, DC.
Since the advent of social media the way people communicate has really changed. With so many people using various forms of social media, it has become a valuable communication tool. But like all tools, its effectiveness depends on how it is used. Since becoming a blogger, I have learned a great deal about different forms of social media and how valuable they can be, but there is always more to learn. Getting the advice of an social media marketing consultant seems like a good idea for anyone looking to boost their online connections. The focus in this particular book is sharing the gospel (the beliefs and doctrines of the Church of Jesus Christ of Latter-day Saints or Mormons) through social media.
The author spends the first chapter addressing terminology related to social media and what she calls "The Three Golden Rules of Communication." She addresses the need to 'create awareness', 'educate your audience', and providing a 'call to action'. Simply sharing one's beliefs she points out is not enough if it doesn't encourage others to seek further information or act on what they've read or heard. She also points out the important of knowing your audience. Sharing the gospel with those who are already members isn't what you are after if you are seeking missionary opportunities.
The rest of the book looks at each of the major social media sites, their features, and how they can best be used. There are lots of great tips and ideas, some of which I plan to implement at some point. The book is quite short but is a valuable resource for those who want to share their thoughts and feelings or gospel doctrine in an effective way. Highly recommended.
I've decided to gather some other resources on this same topic here as much for myself and for my readers. If you have another great resource that you think I should add to this post, please share in the comments. Thanks!
LDS Church website links:
Sharing the Gospel Via Social Media
Sharing the Gospel Online
New Era article on Sharing the Gospel through Social Media
Elder Bednar's BYU talk about Sharing the Gospel through Social Media
Social Media Helps for Members